A new look and a change of approach
A new brand identity for Plus Value awareness is now starting to appear. This coincides with a change of strategy with some changes and improvements online and social media.
A new change to the brand identity with new colours, a new typeface and a new style presentation style with a new family of visual imagery. The new look will appear on the plus value awareness website, the associated blogs on WordPress and on social media. The rollout of the new look will occur on a gradual basis.
A new awareness presentation is launched to coincide with the new look. It is titled “Higher Aspirations” and presented as a multi-purpose tagline an introductory mini-feature and marketing information. It was designed at the starting point to start changing how we perceived hidden differences to encourage an open mind, a supportive mindset and to value to person to achieve and thrive positively.
The new “Higher Aspirations” mini-feature is now available online
Click here to explore
Other changes
The home page is redesigned and simplified with some changes to some of the links displayed.
Online structure changes which replace the Primary Awareness features (Value all, Valued More and Value Icons) with project categories identified by new style pictorial icons with direct links from the project index and the home page
Further changes are to be made to the existing awareness projects, campaigns and online features.
Also, there will be some changes in the type of social media posts that are made depending on the particular network.
Keep updated via social media and by visiting the transformation webpage.
The new look is part of a unified look towards a social enterprise proposal. Details will be confirmed at a later date.
Plus Value Awareness Update blog 